The furniture industry is highly competitive, with companies vying for customers' attention online. We undertook a comprehensive UI/UX upgrade for SimpleHome+ to enhance customer engagement, improve navigation, and ultimately increase conversions.

 

Project Overview:

Project Type: Website creation and branding update

Role: UI/UI & UX Researcher

Tools: Figma, Canva, Illustrator, Photoshop

Objectives:

  1. Enhance User Experience: Simplify navigation, streamline the purchasing process, and improve overall usability.

  2. Elevate Visual Appeal: Implement modern design elements, visually appealing graphics, and high-quality imagery.

  3. Increase Conversion Rate: Optimize the website to encourage visitors to make purchases and improve overall sales performance.

  4. Improve Mobile Responsiveness: Ensure that the website is fully responsive across all devices to cater to the growing mobile user base.

Market analysis


Simplehome is in the furniture business, so I checked local stores for direct competitors to get an idea of the current UX/UI experience.

 
 

site map

Prior to commencing wireframing or website design, I developed a sitemap to outline the placement and site content.

 

IDEATE

Wireframes were created for a desktop & mobile for SimpleHome. The pages were designed with the ability for users to not only find the items they want, but to be able to customize them as well.

 
 

home page

 

LANDING PAGE